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What is Facebook?

A natural extension of Facebook’s consumer popularity is that businesses are trying leverage that user base to help them meet uncertain marketing goals. And for many, it’s working. Recent data reports that 41% of B2B companies and 62% of B2C companies have acquired a customer from Facebook.

Facebook is currently the most popular social networking site with an estimated 750,000,000 unique monthly visitors, according to eBizMBA.

With that volume of traffic, Facebook provides many opportunities for businesses and organizations to reap some benefits. Here are a few goals to consider when getting started using Facebook as a business tool:

Get found by visitors searching for your products or services
Create a community to connect and engage with current and potential followers
Promote your marketing offers to convert followers into leads and customers